65
WEBSITE VISITOR GROWTH
13,500
LEADS PER MONTH
75
LEAD GROWTH
The Challenge
Launched in 2013, FIT Show is the UK’s largest industry showcase for the window, door, flat glass and components market, drawing in over 10,000 visitors at the NEC, Birmingham.
For its 2022 event, FIT Show’s organisers sought a new Brand Development and Creative Partner who could conceive a creative campaign to reinvigorate the FIT brand, re-establish an emotional attachment to the show amongst the industry, and drive visitors and exhibitors in sufficient numbers.
DigitalKOG’s background in providing smart, results-driven conceptual designs was the perfect fit.
The Leadology™
So that the creative talent within the business could deliver memorable and captivating design concepts, a brand review took place first, with a stringent Brand Framework initiated from the discussions held.
The creative executions from the team centred exclusively on the true benefits of visiting FIT, supported by a clear and unambiguous brand slogan - “See the best in the Industry. Be the Best in Business.”, and a number of other carefully considered straplines.
They extended to online ads, web banners, social assets, and a varied suite of printed literature, which engaged with all corners of the industry, both in the UK and abroad, as demand for exhibiting space was strong.
FIT Show 2022 turned out to be the biggest and best FIT Show ever.
”We originally approached DigitalKOG just to look at the creative campaign for our 2022 event. However, we soon realised that a much deeper analysis was required in order to review, preserve and build upon the FIT Show brand both now and in the future.
We worked closely with DigitalKOG to ensure that we returned to the foundations of FIT Show and our core purpose, and for FIT Show to continue to be the best it can possibly be. The process was both enlightening and empowering, and the creative that resulted from it was fantastic.
Nickie WestFIT Show Event Director
